Angebote zu "Optimization" (14 Treffer)

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Social Marketing to the Business Customer: List...
9,95 € *
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The first audiobook devoted entirely to B2B social marketing... B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/001973/bk_acx0_001973_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 11.07.2020
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Complete B2B Online Marketing
30,85 € *
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Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more.* B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies* This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages* Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success* Covers measuring results, improving web site usability, using metrics, and nurturing leadsSkilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

Anbieter: Dodax
Stand: 11.07.2020
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Unreal for Mobile and Standalone VR
33,25 € *
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Apply the techniques needed to build VR applications for mobile and standalone head-mounted displays (HMDs) using the Unreal Engine. This book covers the entire VR ecosystem including production tools, Unreal engine, workflows, performance and optimization, and presents two fully-developed projects to reinforce what you've learned. Media designers, CG artists and other creatives will be able to take advantage of real-time engine techniques and easy-to-learn visual scripting logic to turn their creations into immersive and interactive VR worlds. Gear VR, the Oculus Go and other Android based VR HMDs are becoming exciting new platforms for immersive business presentations, entertainment and educational solutions. The Unreal engine, one of the world's most powerful and popular game engines, is now free to use and has become increasingly popular for real-time visualizations and enterprise solutions in recent years. With Unreal's powerful blueprint visual scripting system, non-coders can now design blueprints in Unreal, unlock the power of rapid prototyping, and create complex interactions without a line of code. Get your copy of Unreal for Mobile and Standalone VR today and begin using this powerful tool-set to create high-end VR apps for a wide range of applications from games, B2B, to education. What You'll Learn Explore the VR ecosystem, including history, recent trends and future outlookReview tool set, graphics and animation pipeline (Blender, Zbrush, Substance Painter and others)Examine graphics optimization techniquesSet up a project and the target platformDesign interaction with Unreal blueprintsDeployments, testing, further optimization Who This Book Is For Multimedia designers, CG artists, producers, app developers. No coding experience is required.

Anbieter: Dodax
Stand: 11.07.2020
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Unreal for Mobile and Standalone VR
45,90 CHF *
ggf. zzgl. Versand

Apply the techniques needed to build VR applications for mobile and standalone head-mounted displays (HMDs) using the Unreal Engine. This book covers the entire VR ecosystem including production tools, Unreal engine, workflows, performance and optimization, and presents two fully-developed projects to reinforce what you've learned. Media designers, CG artists and other creatives will be able to take advantage of real-time engine techniques and easy-to-learn visual scripting logic to turn their creations into immersive and interactive VR worlds.Gear VR, the Oculus Go and other Android based VR HMDs are becoming exciting new platforms for immersive business presentations, entertainment and educational solutions. The Unreal engine, one of the world’s most powerful and popular game engines, is now free to use and has become increasingly popular for real-time visualizations and enterprise solutions in recent years.With Unreal's powerful blueprint visual scripting system, non-coders can now design blueprints in Unreal, unlock the power of rapid prototyping, and create complex interactions without a line of code. Get your copy of Unreal for Mobile and Standalone VR today and begin using this powerful tool-set to create high-end VR apps for a wide range of applications from games, B2B, to education.What You'll LearnExplore the VR ecosystem, including history, recent trends and future outlookReview tool set, graphics and animation pipeline (Blender, Zbrush, Substance Painter and others)Examine graphics optimization techniquesSet up a project and the target platformDesign interaction with Unreal blueprintsDeployments, testing, further optimizationWho This Book Is ForMultimedia designers, CG artists, producers, app developers. No coding experience is required.

Anbieter: Orell Fuessli CH
Stand: 11.07.2020
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Social Marketing to the Business Customer
33,90 CHF *
ggf. zzgl. Versand

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. * Features plentiful examples, case studies, and best practices * Focuses on the channels that are most effective for B2B marketers * Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

Anbieter: Orell Fuessli CH
Stand: 11.07.2020
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Sales Engagement
18,00 CHF *
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Engage in sales--the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. * Find common factors holding your sales back--and reverse them through channel optimization * Humanize sales with personas and relevant information at every turn * Understand why A/B testing is so incredibly critical to success, and how to do it right * Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

Anbieter: Orell Fuessli CH
Stand: 11.07.2020
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Capacity Options for Revenue Management
137,90 CHF *
ggf. zzgl. Versand

To a large extent, the air cargo market is a B2B service market between air cargo carriers and forwarding companies. Sellers strive to mitigate risk by engaging in advance sale of capacity via long-term contracts. However, these contracts often leave buyers with an incentive to default if unforeseen price and demand movements occur. This work proposes capacity options as an alternative contract type providing the desired flexibility and shows how capacity can be priced through option contracts. The analysis is conducted by means of an analytical multivariate optimization model under price and demand uncertainty. An application case study conducted on the basis of empirical data from a leading German air cargo carrier illustrates the financial potential. Furthermore, it is shown how capacity-option contracts integrate into the context of air cargo revenue management. TOC:Introduction.- Capacity Agreements in the Air Cargo Industry.- Literature Review on Supply Contracting and Revenue Management.- Capacity-Option Pricing Model.- Model Results and Comparative Statistics.- Model Extensions: Distribution of Profits, Correlations, and Overbooking.- Application Case Study in the Air Cargo Industry.- Managerial Implications and Conclusion.- Mathematical Formulae.- Proofs and Calculations.

Anbieter: Orell Fuessli CH
Stand: 11.07.2020
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Social Marketing to the Business Customer
20,00 CHF *
ggf. zzgl. Versand

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

Anbieter: Orell Fuessli CH
Stand: 11.07.2020
Zum Angebot
Unreal for Mobile and Standalone VR
32,99 € *
ggf. zzgl. Versand

Apply the techniques needed to build VR applications for mobile and standalone head-mounted displays (HMDs) using the Unreal Engine. This book covers the entire VR ecosystem including production tools, Unreal engine, workflows, performance and optimization, and presents two fully-developed projects to reinforce what you've learned. Media designers, CG artists and other creatives will be able to take advantage of real-time engine techniques and easy-to-learn visual scripting logic to turn their creations into immersive and interactive VR worlds.Gear VR, the Oculus Go and other Android based VR HMDs are becoming exciting new platforms for immersive business presentations, entertainment and educational solutions. The Unreal engine, one of the world’s most powerful and popular game engines, is now free to use and has become increasingly popular for real-time visualizations and enterprise solutions in recent years.With Unreal's powerful blueprint visual scripting system, non-coders can now design blueprints in Unreal, unlock the power of rapid prototyping, and create complex interactions without a line of code. Get your copy of Unreal for Mobile and Standalone VR today and begin using this powerful tool-set to create high-end VR apps for a wide range of applications from games, B2B, to education.What You'll LearnExplore the VR ecosystem, including history, recent trends and future outlookReview tool set, graphics and animation pipeline (Blender, Zbrush, Substance Painter and others)Examine graphics optimization techniquesSet up a project and the target platformDesign interaction with Unreal blueprintsDeployments, testing, further optimizationWho This Book Is ForMultimedia designers, CG artists, producers, app developers. No coding experience is required.

Anbieter: Thalia AT
Stand: 11.07.2020
Zum Angebot