Sales Habits of Winners: Master the fundamentals of B2B sales with easy to understand checklists ab 9.49 € als epub eBook: . Aus dem Bereich: eBooks, Wirtschaft,
The B2B Selling Guidebook is a practical, concise and easy to follow guide to Business-to-Business selling. The author has taken the most important lessons he has learned in a successful career now exceeding 43 years in B2B and high end "Enterprise" sales and sales leadership roles. He sets these lessons out for you to quickly and easily understand, without going through the pain he had to experience in learning them! With examples taken directly from his career, from the early stages all the way to senior corporate executive and managing director/CEO roles, the audiobook delivers powerful lessons on the reality of selling that can be applied immediately!Are you new to B2B Selling? Or highly experienced and wanting a powerful refresh? Or just interested in the reality of the world of business? Then this is the book for you. The author has represented a broad range of international corporates and also a large number of startups that he has supported in more recent years. He has operated in many industries and sectors and across the world.Visit b2bsellingguidebook.com for more information. 1. Language: English. Narrator: Jim Irving. Audio sample: http://samples.audible.de/bk/acx0/184040/bk_acx0_184040_sample.mp3. Digital audiobook in aax.
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a "sales bible" (Inc.com). If your organization's success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline - whether you're a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway best seller, this powerful approach to B2B prospecting will help you to: Identify the prospects with the greatest potential Clearly articulate your company's competitive position Implement account-based sales development using ideal account profiles Refine your lead targeting strategy with an ideal prospect profile Start a conversation with people you don't know Land meetings through targeted campaigns Craft personalized email and phone messaging to address each potential buyer's awareness, needs, and challenges Define, manage, and optimize sales development performance metrics Generate predictable revenue You'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals - quickly, efficiently, and predictably. The book includes easy-to-use charts and email templates and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets - and generat 1. Language: English. Narrator: Todd Belcher. Audio sample: http://samples.audible.de/bk/graw/000210/bk_graw_000210_sample.mp3. Digital audiobook in aax.
Building a product on the Internet is relatively easy these days. It's the making money part that's hard. I wrote this book to help you become a parallel entrepreneur faster than I did, and to encourage you to do so while you have the safety net of a day job. "The Parallel Entrepreneur is to B2B startups as Rich Dad Poor Dad is to real estate. It's a manifesto to entrepreneurs that you don't need to raise venture capital to build a profitable business; that you can be your own boss; that you can control your own destiny - and still be successful. Ryan is one of the few folks who've successfully navigated this path, and in this book he shares his hard-won experience. If you are thinking about starting a business to generate some cash, you owe it to yourself to read The Parallel Entrepreneur." (Jon Miller, CEO of Engagio and co-founder of Marketo) "The Parallel Entrepreneur is a fantastic resource for anyone who has faced the conundrum of wanting to stay at their current job while starting one or multiple companies in parallel - and my experience at Upwork shows me that a lot of people are trying to do this. Ryan, himself a parallel entrepreneur, describes his best practices as well at those collected from others in a compelling, down-to-earth book that will walk the reader through why and how to become a parallel entrepreneur." (Stephane Kasriel, CEO of Upwork) 1. Language: English. Narrator: Robert Jennings. Audio sample: http://samples.audible.de/bk/acx0/115973/bk_acx0_115973_sample.mp3. Digital audiobook in aax.
Affiliate marketing offers advertisers the opportunity to reach millions of relevant consumers and only pay a marketing cost when a consumer makes a purchase.Affiliate includes some of the most visited websites in the world and offers advertisers a low-risk, cost-efficient way to sell their products and services.It is trackable and transparent, and all activity can be viewed in near-real time to assess and optimize performance. This audiobook explains how to create a successful affiliate marketing channel and can help almost any business that trades through the internet.The benefits of listening to this audiobook:Practical steps and advice on how to launch, structure, scale and manage affiliate marketing.Learn how to reach and convert potential customers on the unique cost per acquisition model where there is no marketing cost until a sale occurs.Get advice on how to work with various affiliate types and commercial options.tional markets through affiliates.Get advice on how to work with various Affiliate types and commercial options.Find out how to do B2C and B2B lead generation campaigns through affiliates. Both newcomers and experienced persons can learn from the easy to understand and apply, methods and strategies.Why this audiobook matters:There is a lack of information to help advertisers with affiliate marketing. This audiobook is the beginning of the author's ambition to create resources that enable advertisers around the world to grow their business through affiliates.Who this audiobook is for:MarketersStudentsBusiness ownersStrategistsAffiliatesEducatorsMedia planners and buyersJournalists and commentatorsTrade bodies and business support groupsPersons interested in learning about marketingGovernment and non-government organisations 1. Language: English. Narrator: Nick Cracknell. Audio sample: http://samples.audible.de/bk/acx0/158073/bk_acx0_158073_sample.mp3. Digital audiobook in aax.
Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day? The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn: How to set yourself up for content marketing success early and how to avoid common pitfalls Content strategy for both B2B and B2C businesses How to use content as an influencer marketing and relationship-building tool Simple metrics to understand how your content is performing How to use brand storytelling and transparency to drive growth for your business Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers How to automate and delegate time-consuming parts of creation and still feel secure knowing that your content fits your unique brand, all without breaking your budget Easy-to-use content marketing templates to help you take action right away and get the results you want are available at thestoryengine.co/resources. 1. Language: English. Narrator: Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction. Audio sample: http://samples.audible.de/bk/acx0/117186/bk_acx0_117186_sample.mp3. Digital audiobook in aax.
Elite Execution: Disciplines & Insights for Extraordinary Salespeople was written for experienced professionals. Jason Elmore shares practical action items and insightful concepts that have been compiled and tested during a sales career that spanned the globe, from B2B to Med Device, and resulted in top performance and accolades. These tools and approaches were recognized as being so critical to success that Jason was awarded the opportunity to build and execute new hire sales training at one of the fastest growing divisions of the world's largest healthcare company where he reduced average time to hit quota for new hires 50%. Jason specializes in introducing disruptive technology to surgeons and the healthcare market. We all know selling isn't easy...and surgeons are some of the toughest customers. Surgeons outrank their sales representatives in just about every measure: experience, education, and income. Additionally, a surgeon's decision to try something new can have life changing risks and benefits to patients. Combine all of that with the increasing financial pressures in healthcare, increasing regulation, multiple deal-killing, stakeholders in the system, and you have a recipe for what is perhaps the most complex sales environment today. Bottom line: what works here...will work anywhere. As you begin to learn from Jason's proven experience, you will be exploring many critical concepts and disciplines: Articulate insights, manipulate variables, replicate success, translate it to others, and sustain your success Ask the right questions without asking too many Re-think roleplays to become a leader among your peers Diagram and diagnose broken sales calls and capture the keys to successful sales calls Find a sales job that matches your skills and experience Understand what motivates elite sales reps to achieve the exceptional Understand "walk 1. Language: English. Narrator: A. J. Morrison. Audio sample: http://samples.audible.de/bk/acx0/097315/bk_acx0_097315_sample.mp3. Digital audiobook in aax.
'Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.' Nicole Dunlop, Course Director, London College of Fashion, UK Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach. The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. Key features Case studies and seminar discussion questions in every chapter Chapters and vignettes by expert contributors with a combination of academic and industry experience Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour Related online materials, including powerpoint slides About the authorsHelen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including 'B2B Marketing and Supply Chain Management'. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK. He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and Harvard Business Review, among others. Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.