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Unleash Possible
17,99 € *
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Unleash Possible ab 17.99 € als Taschenbuch: A Marketing Playbook That Drives B2B Sales. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 31.05.2020
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Unleash Possible
18,49 € *
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Unleash Possible ab 18.49 EURO A Marketing Playbook That Drives B2B Sales

Anbieter: ebook.de
Stand: 31.05.2020
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Strategic Brand Management for B2B Markets
61,90 CHF *
ggf. zzgl. Versand

Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands. 'Globalization' and 'technology' are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book. The first edition dealt with three leading B2B corporate brands of India-the Tata Group, L&T, and Infosys. The second edition describes the leadership changes in the Tata Group and Infosys, and the challenges faced by these three brands. Indian B2B brands are yet to become global B2B brands. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of brand to create competitive advantages for growth.

Anbieter: Orell Fuessli CH
Stand: 31.05.2020
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Strategic Brand Management for B2B Markets
34,99 € *
ggf. zzgl. Versand

Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands. 'Globalization' and 'technology' are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book. The first edition dealt with three leading B2B corporate brands of India-the Tata Group, L&T, and Infosys. The second edition describes the leadership changes in the Tata Group and Infosys, and the challenges faced by these three brands. Indian B2B brands are yet to become global B2B brands. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of brand to create competitive advantages for growth.

Anbieter: Thalia AT
Stand: 31.05.2020
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